Today's highly competitive business environment has contributed to increased customer focus and an outside-in marketing orientation.

Question

Quizplus · Accepted Answer

The statement is true. Businesses are placing greater emphasis on understanding and meeting the needs of their customers in order to stand out in a crowded market. This approach is referred to as an outside-in marketing orientation, where the focus is not on what the company wants to sell, but on what the customer wants to buy.

Today's Highly Competitive Business Environment Has Contributed to Increased Customer