The Green Giant consumer products company learned that it could not use their Jolly Green Giant character in parts of Asia where a green hat worn by a man signifies that he has an unfaithful wife. This is an example of a(n) __________that influenced global marketing.
A) geocentric attitude
B) control strategy
C) cooperative strategy
D) cultural difference
E) avoidance strategy

Question

Quizplus · Accepted Answer

This scenario exemplifies a cultural difference that needs to be considered in global marketing. The meaning of a green hat in Asia is different from the symbol of the Jolly Green Giant, and this must be taken into account when marketing in these regions.

The Green Giant Consumer Products Company Learned That It Could