Which of the following is a mechanism used to examine external threats and opportunities facing a firm as well as its internal strengths and weaknesses?
A) organizational scanning
B) internal marketing
C) shadow-strategy task forces
D) benchmarking
E) a situational analysis

Question

Quizplus · Accepted Answer

A situational analysis, also known as a SWOT analysis, is a process of examining both internal and external factors that impact a business. It involves analyzing a company's strengths and weaknesses as well as opportunities and threats in the market. This analysis can help a company develop a strategic plan to address any challenges or take advantage of any opportunities. Organizational scanning and benchmarking are processes that can be used as part of a situational analysis, but they are not the overarching mechanism used to examine external threats and opportunities. Internal marketing and shadow-strategy task forces are more focused on the internal operations of a company and do not directly address external factors.

Which of the Following Is a Mechanism Used to Examine