Lever's Most Successful Product in India Is Fair & Lovely

Lever's most successful product in India is Fair & Lovely, a skin whitening agent that is sold to dark-skinned women in India marketed to help the women find better husbands and better jobs. Lever is emphasizing its_________responsibility to make a profit and ignoring its ______responsibility to help women realize that their appearances are superficial.

A) legal; ethical
B) discretionary; ethical
C) economic; legal
D) economic; fiscal
E) economic; discretionary
Responsibility to help women realize that their appearances are