The manager of a company that produces a soy-based sausage wants to conduct a competitive analysis. During this competitive analysis, he should look at____________ .
A) companies that produce other brands of pork-based sausage
B) Morningstar, a company that has a complete line of soy-based products
C) companies that produce other forms of breakfast meats like bacon
D) individuals who make their own sausage
E) all of these

Question

Quizplus · Accepted Answer

Competitive analysis is a process for monitoring the competition that involves identifying competitors, anticipating their moves, and determining their strengths and weaknesses. To understand competitive behavior, it is important that this company identify all of its likely competitors.

The Manager of a Company That Produces a Soy-Based Sausage