Two Homebuilders Are Building Homes in Nearby Subdivisions

Two homebuilders are building homes in nearby subdivisions. One is offering 2,500-square-foot homes with two- acre yards. The other is offering a similarly sized house with quarter-acre yards. The builder offering the smaller lots cannot keep up with demand. The builder offering the larger lots has several unsold houses. The builder with the larger lots could use __________to determine why his homes are not selling.

A) proactive customer monitoring
B) consumer confidence forecasts
C) demographic information
D) reactive customer monitoring
E) a competitive location study