____________is a tactic in which an advocacy group actively tries to convince consumers not to purchase a company's product or service.
A) Lobbying
B) Public communications
C) Media advocacy
D) Product boycott
E) Market denigration

Question

Quizplus · Accepted Answer

Media advocacy is defined as a tactic that involves framing issues as public issues; exposing questionable, exploitative, or unethical practices; and forcing media coverage by buying media time or creating controversy that is likely to receive extensive news coverage. Lobbying, public communications, and market denigration are not listed in the book as advocacy tactics.

____________Is a Tactic in Which an Advocacy Group Actively Tries