When Samsonite Purchased American Tourister, One of the First Things

When Samsonite purchased American Tourister, one of the first things the new management did was to eliminate the American Tourister Gorilla mascot (which had appeared in all American Tourister ads for years and which represented the quality construction of American Tourister luggage) . The gorilla had been a symbol of quality and commitment for American Tourister employees. The executive order to remove the gorilla posters from the walls of offices and factories was one of the means Samsonite used to change the organizational culture at American Tourister. The gorilla posters were an example of ______________.

A) visible artifacts
B) iconic representations
C) organizational metaphors
D) organizational allegories
E) imbued technology