Coca-Cola and PepsiCo Spent a Total of $75 Million to Launch

Coca-Cola and PepsiCo spent a total of $75 million to launch two sodas, banking on the low-carb trend. Carb- conscious consumers rejected the drinks en masse. The new brands grabbed a combined market share of less than 1 percent. Given that the objective of both soft drink manufacturers was to increase their market share, the introductions failed to achieve:

A) synergy
B) empathy
C) efficiency
D) autonomy
E) reciprocity