Nestlé was unsuccessful in early attempts to sell its chocolate in India. It discovered its chocolate bars were not suitable for the Indian markets because the candy had to sit in direct sunlight without benefit of air conditioning and became messy. Nestlé adopted an innovation strategy and developed Chocostick, a liquid chocolate, which is very popular. Solving this problem involved what management function?
A) planning
B) meeting the competition
C) making things happen
D) organizing people, processes, and projects
E) leading

Question

Quizplus · Accepted Answer

Planning is defined as determining organizational goals and a means of achieving them.

Nestlé Was Unsuccessful in Early Attempts to Sell Its Chocolate