Costs incurred by a company that may develop its own goodwill internally should be:

Name: Costs incurred by a company that may develop its own goodwill internally should be:
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Question

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Costs incurred by a company to develop its own goodwill internally should be expensed when incurred as a current operating expense. According to accounting standards, internally generated goodwill cannot be capitalized because it is not an identifiable asset acquired in a transaction that can be measured reliably at cost.

Costs Incurred by a Company That May Develop Its Own