According to research by Twenge and her colleagues, members of Generation Me are more concerned than members of other generational cohorts about:

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Twenge and her colleagues' research shows that members of Generation Me are more concerned with being financially well off than other generational cohorts. They are more likely to prioritize financial success and material possessions than other values such as community engagement or environmental protection.

According to Research by Twenge and Her Colleagues, Members of Generation