The fact that a reward will increase the future likelihood of a response that produced it is known as:

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The Law of Effect refers to the principle that a response followed by a satisfying consequence is more likely to be repeated in the future, while a response followed by an unsatisfying consequence is less likely to be repeated. This principle was first described by psychologist Edward Thorndike in his research with animals, and has since been applied to human behavior as well.

The Fact That a Reward Will Increase the Future Likelihood