Voluntarily yielding to social norms, even at the expense of one's own preference, is called __________

Name: Voluntarily yielding to social norms, even at the expense of one's own preference, is called __________
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Conformity entails changing one's behavior, attitudes, and beliefs to fit in with a group's norms. In contrast, obedience involves following direct instructions, while compliance refers to agreeing to a request or suggestion, and submission implies giving in to authority.

Voluntarily Yielding to Social Norms, Even at the Expense of One's