Dean is a quantitative researcher who studies attitudes about computer use. Which of the following data collection strategies is most consistent with Dean's research philosophy?
A) Observe a few participants over an extended period of time as they work on computers.
B) Conduct focus group interviews to determine computer users' attitudes.
C) Interview a few participants and ask them to refer others to the study.
D) Develop and administer a Likert-type survey to collect attitude data.

Question

Quizplus · Accepted Answer

As a quantitative researcher, Dean's research philosophy is likely based on collecting numerical data to analyze using statistical methods. Developing and administering a Likert-type survey to collect attitude data is a data collection strategy that uses a quantitative approach, allowing for the analysis of attitudes using numerical scores. The other options involve qualitative data collection strategies, such as observation and focus group interviews, or a combination of both qualitative and quantitative methods, such as interviewing a few participants and asking them to refer others. These strategies may not align with a quantitative research philosophy.

Dean Is a Quantitative Researcher Who Studies Attitudes About Computer