Print ads for cars are more likely to present a lot of facts than are print ads for clothing. Thus, the car manufacturers are relying on _____ persuasion.

Question

Quizplus · Accepted Answer

Systematic persuasion relies on presenting a lot of facts to persuade the audience. Car manufacturers use systematic persuasion in their print ads by presenting technical details such as mileage, horsepower, safety features, etc. Clothing ads, on the other hand, rely more on emotional and hedonic appeals.

Print Ads for Cars Are More Likely to Present a Lot