People are more likely to buy a product if they are told that it works 70 percent of the time than if they are told it fails to work 30 percent of the time.

Question

Quizplus · Accepted Answer

This statement is true. People tend to focus more on the positive outcome (70% success rate) rather than the negative (30% failure rate), and therefore are more likely to buy the product. This is a cognitive bias known as the "framing effect."

People Are More Likely to Buy a Product If They