Researchers have just discovered a new drug to cure acne, but it has an 80 percent failure rate. According to the framing effect:

Question

Quizplus · Accepted Answer

The framing effect suggests that people tend to perceive information differently depending on how it is presented. In this case, the fact that the drug has an 80 percent failure rate is likely to be interpreted negatively, leading people to perceive the drug as being of little or no benefit. Therefore option D is the correct answer. Options A, B, and C are unlikely to be correct because they all assume a positive bias towards the drug.

Researchers Have Just Discovered a New Drug to Cure Acne