The President Goes on National Television to Justify a Tax

The President goes on national television to justify a tax increase. If the President is well-versed in the literature on psychological motivation, he or she will emphasize the:

A) programs that will be cut if taxes are not raised.
B) programs that will be funded if taxes are raised.
C) fact that the tax increase is rather small compared to the taxes paid by other nations.
D) fact that lower-income families will not be subject to the tax increase.