While driving in a new city, you briefly see a road sign that you think marked the exit you are looking for, but after a few seconds you can't remember what the sign said. This illustrates the quick decay of _____ memory.

Question

Quizplus · Accepted Answer

Iconic memory is a type of sensory memory that holds visual information for a very short period of time, typically less than a second, which explains the quick decay of the memory of the road sign.

While Driving in a New City, You Briefly See a Road