In a classic study of false memory by Loftus, research participants were asked to remember the time when they were little that they got lost in a shopping mall. Although Loftus confirmed that this never actually happened to any of the participants, the false memory was implanted in about _____ percent of the participants.

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In Loftus's study, about 25% of participants were led to believe a false memory of being lost in a shopping mall, demonstrating the malleability of human memory.

In a Classic Study of False Memory by Loftus, Research