In 1957, a marketer James Vicary claimed that he flashed the phrases "Eat Popcorn" and "Drink Coke" briefly on-screen during movies. Which statement regarding this event is true?
A) Concession sales for popcorn and Coke increased.
B) Concession sales for popcorn but not Coke increased.
C) Concession sales for both products increased, but only if the messages were presented right before the movie started.
D) Vicary's claim turned out to be a hoax.
Correct Answer:
Verified
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