Susie observes her friend Julie steal money from her mother's purse and then get caught and punished. On another occasion Doris observes Julie steal from her mother without getting caught, and they both enjoy the treats that Julie buys with this money. According to Bandura,

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According to Bandura's social learning theory, individuals are more likely to imitate behavior that is rewarded rather than punished. Therefore, Susie's observation of Julie getting caught and punished for stealing money is likely to make her less inclined to steal money herself, compared to Doris who observed Julie getting away with it and enjoying the rewards.

Susie Observes Her Friend Julie Steal Money from Her Mother's