When watching an infomercial offering the latest and greatest in laundry soap products the pitchman continually asks how much you'd be willing to pay,but immediately after telling you the price he yells,"plus,if you act now,we'll double your order absolutely free!" This is a classic example of the _____________ technique.

Question

Quizplus · Accepted Answer

The "that's-not-all" technique is used in infomercials and sales pitches to create a sense of urgency and increase the perceived value of the product. The pitchman offers a price and then adds a bonus or free gift to sweeten the deal, encouraging customers to make a purchase on the spot.

When Watching an Infomercial Offering the Latest and Greatest in Laundry