Frank mistakenly believes that there are more words that begin with the letter "k" than there are with the letter "k" in the third position due to the ________.
A) representativeness heuristic
B) availability heuristic
C) planning fallacy
D) confirmation bias

Question

Quizplus · Accepted Answer

Frank's belief is likely due to the availability heuristic, which is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method or decision. In this case, words that start with "k" are more readily recalled than words with "k" in the third position, leading Frank to mistakenly believe they are more common.

Frank Mistakenly Believes That There Are More Words That Begin