Voluntarily yielding to social norms,even at the expense of one's own preference,is called

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Conformity refers to the tendency to adjust one's behavior or attitudes to match those of a particular group or social norm. This may involve actively conforming (changing one's behavior to fit in with a group) or passively conforming (yielding to others' expectations without necessarily agreeing with them). Compliance refers specifically to behavior that is influenced by direct requests or orders from authority figures or others in positions of power. Obedience refers more specifically to behavior that is influenced by explicit commands or instructions from a person in authority. Submission is a related concept, but it typically implies a more passive, resigned approach to conforming to others' expectations.

Voluntarily Yielding to Social Norms,even at the Expense of One's