Both Nicole and Sandy need to buy a new cellphone.They get pamphlets on the top-selling phones,including the Samsung Galaxy and iPhone.Nicole decides to buy the iPhone simply because it is an Apple product and she has a crush on the salesman at her local store,whereas Sandy decides to purchase the iPhone after making a spreadsheet of the pros and cons of each phone and carefully weighing her options.In this example,Nicole is influenced by the ____________ route to persuasion and Sandy is influenced by the _____________ route to persuasion.

Question

Quizplus · Accepted Answer

Nicole is influenced by peripheral route to persuasion because she is making a decision based on superficial factors such as brand loyalty and physical attraction to the salesman. On the other hand, Sandy is using central route to persuasion because she is making a decision based on careful analysis and weighing of pros and cons.

Both Nicole and Sandy Need to Buy a New Cellphone