A local car insurance company advertises its products with television commercials.During those spots,there are flashy lights,attractive dancers wearing skin-tight outfits,and local celebrities talking about how they have that company's insurance.The advertisement does not,however,mention any of the features or costs associated with the product.This company is attempting to earn customers through which path of processing?

Question

Quizplus · Accepted Answer

The company is using the peripheral route of processing by focusing on superficial and attention-grabbing cues such as flashy lights, attractive dancers, and local celebrities. They are trying to influence consumers through emotional appeals rather than providing information about the product's features and costs, which are associated with the central route of processing.

A Local Car Insurance Company Advertises Its Products with Television