Imagine that you see an advertisement for a new cell phone that gives you coverage across 80 percent of Canada.However,if you reword the offer,you realize that you would have no cellular coverage in 20 percent of Canada.This example highlights how __________ influence(s)our decision making.
A)mental set
B)heuristics
C)framing
D)algorithms

Question

Quizplus · Accepted Answer

The example highlights how framing influences our decision making. The first framing of the offer emphasizes the coverage the phone provides, while the rewording of the offer highlights the lack of coverage in 20 percent of Canada. This framing can influence how individuals perceive the value and usefulness of the cell phone, affecting their decision to purchase it or not.

Imagine That You See an Advertisement for a New Cell