When Molson Canadian uses highly attractive men and women in their beer commercials,what type of conditioning are they using?

Name: When Molson Canadian uses highly attractive men and women in their beer commercials,what type of conditioning are they using?
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Question

Quizplus · Accepted Answer

Higher-order conditioning involves pairing a new stimulus with a conditioned stimulus, in this case, attractive people (new stimulus) are paired with the beer (conditioned stimulus) to elicit a positive response.

When Molson Canadian Uses Highly Attractive Men and Women in Their