Hearing the audio track of one syllable (such as "ba")spoken repeatedly while seeing a video track of a different syllable being spoken (such as "ga")produces the perceptual experience of a different third sound (such as "da").This is an example of
A)the McGurk effect.
B)the just noticeable difference.
C)signal detection.
D)the doctrine of specific nerve energies.

Question

Quizplus · Accepted Answer

This phenomenon is referred to as the McGurk effect, which occurs when visual and auditory stimuli conflict, causing a different perceived sound to be detected by the brain.

Hearing the Audio Track of One Syllable (Such as "Ba")spoken