If in test marketing a new product,the researcher ensures that the product is positioned in the correct aisle in each store and obtains the right level of store acceptance and all commodity volume distribution,more than likely,the researcher used ________ to help control for extraneous variables.
A) design control
B) matching
C) randomization
D) statistical control

Question

Quizplus · Accepted Answer

Design control involves manipulating or varying the independent variable(s) in order to control for potential extraneous variables that may affect the dependent variable. In this case, the researcher is ensuring that the product is positioned correctly and has the right level of acceptance and volume distribution, which suggests that they are manipulating these factors to control for extraneous variables. Matching, randomization, and statistical control are not necessarily relevant to this specific scenario.

If in Test Marketing a New Product,the Researcher Ensures That