A ________ is a test market in which the product is sold through regular distribution channels.
A) Partial test market
B) Simulated test market
C) Standard test market
D) Controlled test market

Question

Quizplus · Accepted Answer

A standard test market is a type of test market where the product is sold through regular distribution channels. It involves introducing the product in a small geographic area that is demographically representative of a larger market. This allows marketers to test the product's performance and gather feedback from real customers before rolling it out on a larger scale. A partial test market involves introducing the product in a limited number of stores or regions, whereas a simulated test market uses simulated shopping environments to test a product's performance. A controlled test market involves controlling certain variables to measure the product's impact on sales. Therefore, C is the best choice.

A ________ Is a Test Market in Which the Product