A ________ is a test marketing program conducted by an outside research company in field experimentation.The research company guarantees distribution of the product in retail outlets that represent a pre-determined percentage of the market.
A) Controlled test market
B) Partial test market
C) Standard test market
D) Simulated test market

Question

Quizplus · Accepted Answer

A controlled test market is conducted by an outside research company that ensures the product is distributed in selected retail outlets, representing a specific market percentage.

A ________ Is a Test Marketing Program Conducted by an Outside