________ involves trained observers posing as consumers and shopping at company or competitor-owned stores to collect data about customer-employee interaction and other marketing variables.(Choose the best answer. )
A) Personal observation
B) Contrived observation
C) Structured observation
D) Mystery shopping

Question

Quizplus · Accepted Answer

Mystery shopping involves trained observers posing as consumers and shopping at company or competitor-owned stores to collect data about customer-employee interaction and other marketing variables.

________ Involves Trained Observers Posing as Consumers and Shopping at Company