Typical information obtained from the screening questionnaire includes product familiarity and knowledge,usage behavior,attitudes toward and participation in focus groups,and standard demographic characteristics.
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Q2: Resources permitting,one should conduct additional focus groups
Q3: Use of a moderator's outline reduces some
Q4: Synergism,snowballing,simulation,and security are some of the advantages
Q5: The main purpose of focus groups is
Q6: An indirect qualitative projective technique is best
Q8: One advantage of focus groups is synergism
Q9: Projective techniques are different from focus groups
Q10: A disadvantage of focus groups is that
Q11: Qualitative research procedures are classified as either
Q12: Focus groups can be misused and abused
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