Focus groups can be misused and abused by considering the results as conclusive.

Question

Quizplus · Accepted Answer

Focus groups are a form of qualitative research and are not meant to be conclusive as they only involve a small sample size and their opinions may not be representative of the general population. Therefore, their results should be used as insights and not as the only basis for decision-making. Misusing focus groups by considering their results as conclusive can lead to incorrect conclusions and ineffective strategies.

Focus Groups Can Be Misused and Abused by Considering the Results