Baby boomers are a large consumer target for many products and "show and tell" focus groups are being used by consumer researchers.Which of the following statements is not true about "show and tell" focus groups?
A) Participants bring in three or four items that represent their ideal environment.
B) Group discussion is centered on the items brought in for "show and tell."
C) They provide the needed insight into the core values boomers hold close to their hearts.
D) Respondents' attitudes are uncovered by analyzing their responses to scenarios that are deliberately unstructured,vague,and ambiguous.

Question

Quizplus · Accepted Answer

This statement describes a different type of focus group known as "projective" or "thematic apperception" focus groups, where respondents are given vague scenarios to respond to. "Show and tell" focus groups, on the other hand, involve participants bringing in items that represent their ideal environment to facilitate group discussion and provide insight into their core values.

Baby Boomers Are a Large Consumer Target for Many Products