Which of the following statements is not an advantage of online focus groups?
A) The researcher can reach segments that are usually hard to survey.
B) Only people that have and know how to use a computer can participate.
C) The cost of the online focus group is much less.
D) Researchers can re-contact group participants at a later date.

Question

Quizplus · Accepted Answer

Option B is not an advantage of online focus groups because it limits the participants to only those who have access to and knowledge of using computers. This excludes some segments of the population that may be important to the study.

Which of the Following Statements Is Not an Advantage of Online