Depth interviews suffer from many of the disadvantages of focus groups and often to a greater extent.Which of the following disadvantages is not shared with focus groups?
A) The data obtained are difficult to analyze and interpret.
B) The lack of structure makes the results susceptible to the interviewer's influence.
C) Skilled interviewers capable of conducting depth interviews are expensive and difficult to find.
D) All of the above are shared with focus groups.

Question

Quizplus · Accepted Answer

Depth interviews and focus groups share the disadvantages of data being difficult to analyze and interpret, and the lack of structure making the results susceptible to the interviewer's influence. However, skilled interviewers capable of conducting depth interviews are expensive and difficult to find, which is not a disadvantage shared with focus groups.

Depth Interviews Suffer from Many of the Disadvantages of Focus