When conducting international marketing research,focus group moderators should not only be trained in focus group methodology but should also be familiar with the ________ of the country.
A) culture
B) patterns of social interaction
C) language
D) all of the above

Question

Quizplus · Accepted Answer

When conducting international marketing research, it is important for focus group moderators to not only have a good understanding of focus group methodology but to also be familiar with the culture, patterns of social interaction, and language of the country they are conducting research in. This can help ensure that the research is conducted in an appropriate and effective manner and can lead to more accurate and valuable results.

When Conducting International Marketing Research,focus Group Moderators Should Not Only