When institutions are the unit of measurement,the data may be obtained from retailers,wholesalers,or households.
Correct Answer:
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Q18: Examination of available primary data is a
Q19: It is easy to evaluate the accuracy
Q20: Secondary data are originated by a researcher
Q21: Scanner data is obtained by passing merchandise
Q22: The range and sources of syndicated data
Q24: An advantage of scanner data is that
Q25: Financial,operating,and employment data are also collected by
Q26: Ethical issues also arise if the users
Q27: Syndicated sources can be classified based on
Q28: Syndicated sources collect data for marketing research
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