An advantage of scanner data is that in-store variables like pricing,promotions,and displays are part of the data set.
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Q19: It is easy to evaluate the accuracy
Q20: Secondary data are originated by a researcher
Q21: Scanner data is obtained by passing merchandise
Q22: The range and sources of syndicated data
Q23: When institutions are the unit of measurement,the
Q25: Financial,operating,and employment data are also collected by
Q26: Ethical issues also arise if the users
Q27: Syndicated sources can be classified based on
Q28: Syndicated sources collect data for marketing research
Q29: Surveys are the primary means of obtaining
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