Creating a marketing database involves all of the following steps except ________.
A) transferring raw sales information to a microcomputer
B) analyzing information in terms of a customer's activity over the life of the business relationship
C) enhancing consumer purchase information by overlaying it with demographic and psychographic information
D) none of the above

Question

Quizplus · Accepted Answer

All of the steps mentioned in the options are part of creating a marketing database, therefore none of the above is the correct answer.

Creating a Marketing Database Involves All of the Following Steps