Shorter Labs is conducting experiments to see if shoppers will buy unknown products if they are sent coupons.Shorter Labs is conducting causal research.

Question

Quizplus · Accepted Answer

Causal research is used to determine cause-and-effect relationships between variables. In this case, Shorter Labs is attempting to determine if the sending of coupons causes shoppers to purchase unknown products. Therefore, they are conducting causal research.

Shorter Labs Is Conducting Experiments to See If Shoppers Will