________ is a framework or blueprint for conducting the marketing research project.It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problems.

Question

Quizplus · Accepted Answer

Research design is a framework or blueprint for conducting a marketing research project. It outlines the procedures for obtaining the necessary information to structure and solve the research problems. It specifies the sources of data, research methods, data collection techniques, sample size, and data analysis procedures, among other things.

________ Is a Framework or Blueprint for Conducting the Marketing