Descriptive research is conducted for all of the following reasons except ________.
A) to describe the characteristics of relevant groups,such as consumers,salespeople,organizations,or market areas
B) to understand which variables are the cause and which variables are the effect of a phenomenon
C) to determine the degree to which marketing variables are associated
D) to determine the perceptions of product characteristics

Question

Quizplus · Accepted Answer

Descriptive research is not conducted to determine causal relationships between variables. Its purpose is to describe a phenomenon or group in detail, to determine associations between variables, or to determine perceptions and attitudes towards a product or service. Causal relationships are typically explored in experimental or quasi-experimental research designs.

Descriptive Research Is Conducted for All of the Following Reasons