________ is the most used descriptive design in marketing research.
A) Exploratory design
B) Longitudinal design
C) Cross-sectional design
D) None of the above

Question

Quizplus · Accepted Answer

Cross-sectional design is the most commonly used descriptive design in marketing research. It involves collecting data from a sample of a population at a single point in time to provide a snapshot of the population's characteristics, attitudes, behaviors, or preferences. This type of design is beneficial for quick and easy analysis of data and provides a general overview of the population's characteristics.

________ Is the Most Used Descriptive Design in Marketing Research