________ is defined as the official layout of the planned marketing research activity for management.It describes the research problem,the approach,the research design,data collection methods,data analysis methods,and reporting methods.
A) The marketing research proposal
B) Research design
C) The marketing research problem
D) The critical path method

Question

Quizplus · Accepted Answer

The marketing research proposal is a comprehensive document that outlines the various aspects of the marketing research project. It includes details on the research problem, approach, design, data collection and analysis methods, as well as reporting methods. It serves as a guide for management to understand and approve the research activity.

________ Is Defined as the Official Layout of the Planned