Telephone penetration is a serious consideration when doing international marketing research.In Great Britain telephone penetration is only about ________,although cell phone penetration is higher.

Question

Quizplus · Accepted Answer

Telephone penetration in Great Britain is around 80%. Although cell phone penetration is also high, having a landline is still considered important in many areas, such as for broadband internet access. Therefore, it is important to take into account both landline and cell phone penetration when conducting international marketing research in Great Britain.

Telephone Penetration Is a Serious Consideration When Doing International Marketing